Privacy Policy & Data Transparency
Effective Date: May 16, 2025
Last Updated: May 14, 2025
1. Introduction
This Privacy Policy outlines how EaseFy Insights ("we", "us", "our") collects, processes, stores, and protects personal and website data when you use our analytics and SEO reporting platform ("Service").
2. Information We Collect
- Account Information: Name, email address, and password provided during account registration.
- Billing Information: Processed through Stripe. We do not store credit card details on our servers.
- Website Analytics: Includes traffic stats, session data, bounce rates, top pages, keyword performance, AI content detection results, UTM parameters, and SEO engagement metrics.
- Technical Information: IP address, country (via GeoIP), browser type, device type (desktop/mobile), screen coordinates (for heatmaps), and timestamps via tracking integration.
3. How We Use Your Data
- To provide real-time analytics, SEO performance reports, and actionable insights
- To generate downloadable reports (PDF/CSV) and schedule weekly email summaries
- To enable advanced features such as SERP journey mapping, AI detection, and UX friction analysis
- To monitor Core Web Vitals, click patterns, and mobile responsiveness
- To process account authentication, billing, and support tickets
4. IP Address and Location Tracking
When the EaseFy tracking script is implemented on a website, we may collect and process visitors’ IP addresses and infer geographic data such as country or region. This information is used for analytics and reporting purposes only and is never sold or shared with third parties. In accordance with global data protection laws (e.g., GDPR), site owners are responsible for disclosing this behavior to their visitors and obtaining consent if legally required.
5. Data Storage and Security
All data is stored in secure servers with strict access controls. We use encryption, firewalls, and monitoring systems to protect personal and technical data against unauthorized access, alteration, or disclosure.
6. Third-Party Services
We use trusted third-party providers such as Stripe (for payments) and email delivery platforms (for reports and alerts). These partners only receive the data necessary to perform their services on our behalf and are required to maintain confidentiality.
7. Data Retention
We retain user and analytics data for as long as your account remains active. You may request permanent deletion of your account and associated data by emailing support@easefyinsights.com. All deletions are processed securely within 30 days.
8. Transparency and Responsible Analytics
We are committed to ethical data use. EaseFy Insights only collects information necessary to improve digital experiences and website performance. Our platform is designed to analyze behavioral metrics, not personally identify individuals. If you have questions about your data, please contact us.
9. Platform Eligibility
EaseFy Insights is intended for users aged 18 and above. We do not knowingly collect personal data from individuals under 18. If such data is discovered, we will remove it promptly. Our platform is tailored for business use by digital marketers, SEO professionals, and web developers.
10. Policy Updates
We may periodically update this Privacy Policy. Updates will be posted with a new effective date. Continued use of our platform constitutes your agreement to the revised terms.
11. Contact Us
If you have any questions about this policy or your data:
Email: support@easefyinsights.com