Privacy Policy & Data Transparency
Effective Date: May 16, 2025
Last Updated: May 14, 2025
1. Introduction
This Privacy Policy explains how EaseFy Insights ("we", "our", or "us") collects, uses, stores, and protects personal and website data when you use our analytics and SEO reporting platform ("Service").
2. Information We Collect
- Account Information: Name, email address, and password at registration.
- Billing Information: Managed via Stripe. We do not store your payment details.
- Website Analytics: Metrics including traffic, session duration, bounce rate, top pages, keyword performance, AI detection results, and UTM tracking data.
- Technical Data: IP address, browser type, device type, and timestamps collected through your site's integration with EaseFy tracking.
3. How We Use Your Data
- To deliver real-time analytics, insights, and SEO performance reports
- To generate downloadable PDF/CSV reports and weekly email summaries
- To power features like SERP journey mapping, AI content detection, and UX friction metrics
- To monitor Core Web Vitals, click heatmaps, and mobile usability
- To handle support, authentication, and billing
4. Data Storage and Security
Your data is stored securely and protected by encryption and best practices. We implement access controls and continuously monitor systems to prevent unauthorized access.
5. Third-Party Services
We partner with trusted services like Stripe for billing and transactional email providers for reporting. These providers only access data necessary to perform their functions.
6. Data Retention
We retain analytics and account-related data for as long as your EaseFy Insights account remains active. If you wish to permanently delete your account and associated data, please send a request to support@easefyinsights.com. Upon confirmation, your data will be securely deleted within 30 days in accordance with our retention policy.
7. Transparency and Ethical Data Use
At EaseFy Insights, we prioritize ethical data handling and strive to ensure our analytics platform is used responsibly. We do not collect unnecessary personal data, and all information processed through our platform is intended solely for the improvement of website performance and marketing outcomes. Our systems are designed to analyze digital metrics—not individuals. If you have concerns about how your data is processed, please contact at support@easefyinsights.com.
8.Platform Eligibility and Age Restriction
EaseFy Insights is intended solely for individuals aged 18 and above. We do not knowingly collect or process personal information from individuals under this age threshold. If such data is inadvertently submitted, we will take prompt and appropriate action to remove it. Our analytics and SEO services are specifically designed for use by professionals, businesses, and organizations involved in digital marketing, search performance, and website optimization.
9. Policy Updates
We may revise this Privacy Policy. The updated version will be posted with a revised effective date. Continued use of EaseFy Insights confirms your acceptance of the changes.
10. Contact Us
Have questions? Reach out to us:
Email: support@easefyinsights.com